Our Story

Dusty Pink is a family-owned modest fashion store built from our shared love of fashion, femininity and effortless modest style.

Our story began with Mum, Joumana, who has spent more than 15 years in the fashion industry. Seven years ago, I joined her, and together we’ve continued to grow and evolve Dusty Pink into the store and community it is today.

We carefully curate collections from a range of brands, alongside selected Dusty Pink designs of our own. From everyday essentials to something a little more special, everything we bring into Dusty Pink is chosen with our customers in mind.

We believe modest fashion should never mean compromising on style. At the heart of Dusty Pink is our community - the women who shop with us, support us and continue to grow with us.

We’re so grateful to have you as part of our story.

Welcome to Dusty Pink.

Love,
Joumana & Chrissy x